Designing soulful brands and professional, elegant websites to help small businesses attract their dream clients.

People think working with a brand designer is just choosing colours, picking fonts and getting a logo.

Let me be very honest with you.

Working with a real brand designer looks more like:

– asking uncomfortable questions
– unlearning what you think you “should” do
– slowing down before scaling
– making decisions that actually support your business goals

We’re not making pretty things; we’re designing a system that makes sense.

This is why branding done right feels deep, aligned and lasting.

So if you’re done DIY-ing and ready to build something intentional, you know where to find me 😉

“Whatever the question, branding is the answer.”

Because branding isn’t just about how things look.
It’s about how people understand, remember and trust your business.

Struggling to stand out in a crowded market?
Branding.

Attracting the wrong clients (or none at all)?
Branding.

Feeling like your business doesn’t reflect your level anymore?
Branding.

A strong brand provides clarity for your audience and for you.
It aligns your visuals, message, positioning and website into one cohesive experience.

For a small business, `visuals` encompass your logo, colour scheme, and overall design aesthetic, while `message` refers to the voice and tone you use to communicate with your audience.

`Positioning` describes how you differentiate your business from competitors and establish your place in the market.

So no, branding isn’t a “nice-to-have”.
It’s the foundation that supports everything else you build on top of it.

Also, consistent branding can increase revenue by 33%.

If you’re done guessing, adjusting and second-guessing… and ready for intention, consistency and alignment, you already know where to start. Begin by auditing your current brand or defining your core message. This simple step will empower you to take action and set the foundation for a strong brand.

Save this post for later 💾

And when you’re ready to build a brand that actually works for you, I’m right here 🤍

Branding isn’t what you spend money on.
It’s what helps you make more with clarity and confidence.

An expense drains your resources and disappears.
An investment keeps working for you long after it’s paid for.

Strategic branding:
– attracts aligned clients
– supports confident pricing
– creates consistency
– saves you time
– builds trust before you ever speak

Does your brand feel like something you’re constantly fixing, explaining, or apologising for? That’s your sign.

If you’re ready to stop guessing and start building intentionally, book a discovery call via the link in bio.

2016 → 2026

This carousel is about alignment.

In 2016, YY Webdesign started as a side project.
I had the talent. I had the tools.
But I was still figuring out the strategy, the positioning, the bigger picture.

Fast forward to 2026.
This is no longer something I do on the side.
It’s my main focus, my craft, my business.

What changed?
Not the passion.
Not the creativity.

The clarity.

Today, every brand I design is built with intention.
Every website has a purpose.
Every visual decision is backed by strategy, vision and alignment.

Because talent can take you far.
But alignment is what makes it sustainable.

If you’re at the “I know I’m capable, but something feels off” stage, this is your sign that growth doesn’t come from doing more but from doing things on purpose.

Here’s to 10 years of evolution ✨
And to building brands that feel as good as they look.

Do you want your brand to feel premium before people even read a word?

Start here 👇🏾

Premium brands aren’t loud.
They’re intentional.

It’s not about adding more but refining what’s already there.

This visual checklist is what I look at first when elevating a brand:
– typography
– spacing
– color balance
– imagery style
– consistency

Tiny details. Massive impact.

If your brand feels “almost there” but not quite, that’s usually a design system problem, not a talent one.

Book a discovery call if you want this applied to your brand and website.