Designing soulful brands and professional, elegant websites to help small businesses attract their dream clients.

Do you want your brand to feel premium before people even read a word?

Start here 👇🏾

Premium brands aren’t loud.
They’re intentional.

It’s not about adding more but refining what’s already there.

This visual checklist is what I look at first when elevating a brand:
– typography
– spacing
– color balance
– imagery style
– consistency

Tiny details. Massive impact.

If your brand feels “almost there” but not quite, that’s usually a design system problem, not a talent one.

Book a discovery call if you want this applied to your brand and website.

Here’s your dose of brand inspiration, brought to you by the power of colour psychology in brand design 🎨

Colour psychology is the study of how colours influence our emotions, perceptions and behaviours.

Before someone reads your brand message.
Before they understand your offer.
Before they decide if they trust you.

They feel something first.

Your brand colours are not neutral.
They communicate moods, values and positioning.
And depending on someone’s upbringing, cultural background and personal experiences, a colour can trigger very different reactions.

That’s why one brand feels calm and premium, while another feels energetic, bold or approachable, even if they offer similar services.

And here’s the part most people underestimate: colour can increase brand recognition by up to 80%!

Meaning: the right colours help your brand be seen, remembered and recognised faster in a crowded market.

This carousel introduces a new series where I’ll break down colours one by one: what they communicate, when they work, and how to use them strategically in your brand.

Choosing brand colours shouldn’t be about trends but intention.

Save this post if branding is part of your 2026 glow-up ✨

Designer note 📝

If your brand colors were chosen just because “you like them”, that’s fine… for a hobby.

For a business? Strategy first. Always.

A logo is not a brand. It’s a sticker.

A logo alone won’t build trust, attract aligned clients, or justify premium pricing.

Because a logo is just one piece of the puzzle 🧩

Your brand is the full experience:
– how your business sounds
– how it feels
– how it shows up everywhere
– and how clearly it speaks to the right people

Without a strategy, even the prettiest logo stays… decoration.

If you want a brand that feels aligned and converts, we need to look deeper than visuals.

* Brand strategy
* Positioning
* Visual identity
* Website experience

That’s how you build a brand that works for you.

Ready to do this properly from the start? Book a discovery call via the link in bio.

2026 is the year of renewal.

And what better way to renew than to rebrand?

Meet the new face of @yywebdesign: bold colors for a bold brand 😁

Because growth deserves visuals that can keep up.

In 2026, you’ll see more of me:

* explaining why branding is not “just aesthetics”
* breaking down how strategy actually supports your business goals
* sharing real-life examples (the good, the bad, and the “I wish I knew this earlier” moments)

Here’s what I’ll be talking about a lot more:

• why branding matters if you want to be perceived as the go-to in your industry
• why a professional website is not optional anymore but the foundation that brings all your content together (offers, portfolio, story, trust) without friction
• how consistency, clarity and intention turn pretty visuals into profitable brands

This rebrand is about alignment with my vision, my clients and the level of work I want to be known for.

So if you’re building a business that deserves to look as serious as it is soulful, you’re in the right place 🤍

👉🏾 Swipe to discover the new visual identity
💾 Save this post if 2026 is your year of elevation

And if your brand or website feels one step behind… You know where to find me 😉

(Discovery calls are open, just saying.)

Branding is more than a pretty logo. Consider this your friendly reminder 🔔

Because let’s be real for a second: a logo without strategy is just decoration.

A logo on its own doesn’t explain who you are,
who you’re for,
or why someone should trust you.

Branding is about the experience people have with your business.
The emotions you trigger.
The story you tell.
The clarity you create at every touchpoint.

It’s your positioning, your message, your values, your tone of voice and your visuals working together as one cohesive system.

When strategy comes first, your logo becomes powerful.
When it doesn’t, even the prettiest logo falls flat.

So the next time someone says, “I just need a quick logo”, you know where to send them 😉

And don’t forget to save this post for later; your future brand will thank you.

#logovsbranding #BrandIdentity #VisualIdentity

I think it`s safe to say that you know how much I love design 😊

But if there`s one thing I like even more, it`s seeing my creations in real life.

All the steps, from brainstorming on the concept, to working inside the app, creating the mockups, getting my client`s approval, sending the files to the printer, are very rewarding... But the best part will always be seeing and touching the final product 👌🏾

For the last few months, I was happy to collaborate with 2 incredible women and help them give life to their vision on their beautiful projects:

1. The "Precious Mag" by @apreciousday.be : an inspirational guide, a showcase of elegance, and a space where you`ll find:
• trendy and timeless decorations,
• seasonal inspiration,
• venues, vendors, practical advice,
and also a touch of emotion and dreams.

Keline`s ambition is for every couple to find in this magazine what she herself wishes she`d had when she started out: a helpful companion for preparing one of the most beautiful days of their lives.

2. "Raconte-moi d`où je viens" by @karikemite : a book to remember,
to tell stories,
to pass on.
Because every family has a unique history,
and the words of elders are the roots of tomorrow.

This is not simply a notebook. It is a record, a memory.

Daya says: “I leave my words, my memories, my emotions here, so that those who come after me will know.”

There is no perfect story, just truths to share.

Thank you both for trusting me on this journey 🙏🏾

#magazinedesign #bookdesign