Designing soulful brands and professional, elegant websites to help small businesses attract their dream clients.
My Main Services
WEB DESIGN
Custom website design tailored to your brand's needs
BRAND DESIGN
.The secret element to make a lasting impact
Latest projects
Kuwa
School, Web
Chayah
Non-profit, Web
Blueprint VC
Finance, Services, Web
Les Tartinades de Lou
e-Commerce, Web
LPR Services
e-Commerce, Events, Services, WebClient love
Franchement, je suis super content du travail de Yasmina. Mon site est magnifique, clair et moderne. Elle a toujours été ponctuelle, honnête et de très bon conseil. À chaque étape, j’ai senti qu’elle savait exactement où elle allait et ça m’a beaucoup rassuré. Le support est au top, toujours là quand j’en ai besoin. Honnêtement, je ne peux que la recommander, c’est rare de trouver quelqu’un d’aussi pro et humain à la fois.
Par où commencer avec YY Webdesign ? La première webdesigner que j’ai contactée en 2020 pour la création du site LPR Services. Dès le début, Yasmine s’est montrée à l’écoute, alignée avec ma vision, et surtout : elle accompagne. Elle ne se contente pas d’exécuter — elle conseille, guide, et challenge de manière bienveillante...
Ayez une graphiste comme Yasmina si vous souhaitez avoir une prestation hors pair en accord avec vos valeurs.
Elle est perfectionniste et très à l'écoute. J'ai juste hâte pour la suite.
They trust me
GRAB YOUR FREEBIE
The Essential DIY Branding Checklist
The Surprising Truth About Blogging: Your Most Valuable Asset
Think blogging is outdated? Here’s the surprising truth: your blog is still one of the most powerful ways to grow visibility, build trust, and attract the right clients, long after you hit “publish.”
26 October, 2025
6 Essential Pages Every Successful Website Is Built On
Before you start designing, know this: every successful website is built on strategy. Here are the six pages every website needs and how each one helps turn visitors into clients.
12 October, 2025
Packshot
Inspired by the richness of traditional African skincare, Naiya Natural Cosmetics harnesses the nourishing power of shea butter to create gentle, effective, and natural products.
Each formula is carefully crafted to protect, hydrate, and balance the skin’s natural state.
Your logo is NOT your brand!
A logo is one visual element.
Pretty? Yes. Useful? Absolutely.
Enough to carry your entire business? Never.
Your brand is the full ecosystem people experience when they interact with you, and includes:
– Your positioning: who you serve, why you’re different, and the space you claim in your market.
– Your strategy: the emotions you want to evoke, the story you tell, and the perception you intentionally shape.
– Your voice: your tone, personality, and the way you communicate.
–Your visual identity: your colours, fonts, imagery, layout and then your logo.
– Your customer journey: how people feel at every single touchpoint, from your Instagram bio to your website to your emails.
When all of this works together, it creates trust, recognition, and that magical “I feel seen” moment that turns strangers into loyal clients.
But when you only rely on a logo?
Your business feels flat. Disconnected. Forgettable.
People don’t understand what you do, who you help, or why they should choose you.
A strong brand makes you stand out.
A strategy makes you intentional.
A clear positioning makes you memorable.
A cohesive identity makes you recognisable.
And that’s how you build a business that lasts.
So the next time someone says, “I just need a logo,” send them this reel and let them know:
A brand isn’t what you look like.
It’s what people feel when they experience you.
💾 Save this for later, it’s a lesson every business owner should hear early on.
#brandingtips #brandidentity #brandstrategy #logovsbrand
Content creation was always hard for me, especially reels.
When, where, how to film?!?! What to say or do? How to shop up? 😩
Just the idea of having to sit down and think about what to say, prepare the visuals, write the captions, plan the posts was extra overwhelming 🫨
And the worst part? My insights showed that the content that performed best was the one I dreaded to shoot 🤣
Now, all of that is behind me! I recently started the best collab I could have with one of the most talented girl out there @emy_ynd 🤍
She tells me where to go, what to wear and what to do so I can remain in my zone of genius (design) while she works her magic behind the scenes 🪄
So tell me, what do you think of this reel? ☺️
And if you’re looking for someone to help you bring your vision to life, you know what to do.
📚 @karikemite @lamaisonkeziah @queenccosmeticsofficial by @yywebdesign
#ContentCreation #FromOverwhelmedToEnpowered #SistersCollab #BrunchWithYYWebdesign
Come with me behind the scenes while we’re prepping for the Christmas Cocktail - 3rd Edition by @apreciousday.be 🎥
With my sister @emy_ynd as maestro, we shot outside, in the metro, in a mall… and everywhere her creative mind took us ☺️
And, as your web and brand designer extraordinaire 💁🏾♀️, I worked my magic to design the various visuals to announce the event and the contest, showcase the partners, and many other things you’ll see on the D day 🤫
So make sure to buy your ticket and rendezvous on 06.12.2025 ✨
✨ New look, smoother experience: Brown T Marketplace just levelled up! ✨
Yesterday, I wrapped up their website redesign on Shopify.
The new site is smoother, more fluid, and packed with enhanced features:
- a better hair diagnosis quiz
- a more complete reward program
- a new focus on the brands
- an improved account management and shipping experience
Their new values: «Expertise, Natural & Clean, Engaged for your Health».
And to celebrate this new chapter, Brown T Marketplace is offering FREE shipping on all orders (no minimum!) until Sunday, November 9th 🛍️
Go take a look ➡️ brownt-marketplace.com, and thank you Soraya and Melissa for your continued trust in @yywebdesign 🙏🏾
#WebsiteLaunch #Shopify #EcommerceDesign #WebsiteRedesign
✨Website launch✨
@apreciousday.be by @yywebdesign
The promise of a perfect day, designed with passion, creativity and refinement.
A subtle blend of floral art, event design, and professional coordination, to make every celebration a truly… precious moment.
With several years of experience in event planning and floral design, Keline creates unforgettable moments that reflect your vision and your story.
So if you’re looking for someone to create your perfect day, head to www.apreciousday.be (designed by me 🙋🏾♀️) and let the magic operate 😉
A blog isn’t just about writing: it’s about growing your business with intention.
While social media gives you visibility today, your blog builds Credibility that lasts.
Each article becomes a doorway for potential clients to discover you through Google, Pinterest, or even a newsletter link they found months later.
Think of it as your 24/7 visibility machine:
🔎 SEO = You get found.
Every blog post is a new opportunity for Google to show your business to the right audience. The more valuable content you create, the more searchable your brand becomes, even when you’re not posting on social media.
🫱🏾🫲🏻 Credibility = You’re trusted.
When visitors see that you regularly share helpful, insightful content, they see you as an expert, someone who knows their stuff and genuinely wants to help. That trust often turns a reader into a client.
🔄 Repurposing = You save time.
A single blog post can become a week’s worth of content.
- Turn key points into Reels.
- Pull quotes for carousels.
- Transform sections into newsletter stories.
You create once and repurpose effortlessly across platforms.
A blog is the most sustainable way to grow your authority, attract qualified leads, and future-proof your online presence.
Your website is your best salesperson, and a blog makes it smarter.
Save this post for later and start planning your next article 📝
#ContentStrategy #SEOForBeginners #BloggingTips #WebsiteMarketing #BrandVisibiyour 24
Every page on your website should have a purpose.
From your Home to your Contact page, each step should guide your visitor closer to working with you.
Here are the six pages I include in every strategic web design project and why they matter.
🏠 Home: The first impression that tells visitors exactly who you are and what you do fast.
🤝 About: Builds trust by sharing your story in a way that connects to your client’s needs.
💼 Services: Clearly explains how you can help and what results clients can expect.
🎨 Portfolio: Proves your expertise through real results and visual credibility.
📝 Blog / Resources: Positions you as an authority while boosting your SEO visibility.
📬 Contact: The final step that makes it effortless for clients to get in touch.
Every page has a job to do, and together, they turn your website into a seamless experience that guides, reassures, and converts.
Save this post for your next web project 💻
Maya Angelou said, «...People will never forget how you made them feel.»
That`s the power of strategy, brand identity, visual identity, and great marketing, all combined.
While your logo is the symbol of your brand, alone, without a story to back it up, it`s just a lovely design with no real substance.
The reason why Nike, Apple, Coca-Cola, etc., stay on top of your mind is that they have created a whole universe around their brands.
These brands make you FEEL something... To the point that most of the time, you don`t even need to see the logo to know who it is.
Remember, people don`t buy products or services; they buy experiences.
And I`m the brand and web designer extraordinaire who helps you create an unforgettable experience for your ideal client 😉
#LogoVSvisualIdentity #BrandIdentity #LogoDesign
#Branding #CustomerExperience
NEW SERVICE
BRANDING:
THE ESSENTIALS KIT
Professional, cohesive, and ready to shine without the full investment!